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Drug Assist Licensing marketing collateral
 Drug Assist Licensing provides innovative medication management
solutions to community health and social services agencies through
a licensee network. It hired Avanza Communications to develop trade
advertising and several collateral brochures for recruiting new licensees.
Sample content:
“A Growth Prescription for Independent
Pharmacies”
“In the age of big chains, independent
pharmacies must compete effectively—or die. Many pharmacists
add scale to their business, building or buying stores in order to
compete. But this comes at a cost: added complexity, more management
problems, higher costs, and less time to do what you really love: being
a pharmacist. There’s a better way to grow: Drug Assist
Licensing.”
Drug Assist Licensing
brochure [PDF]
TruePresence collateral brochure
 TruePresence is a franchise company that provides web development
services through its franchisees to small- and medium-sized business
across America. It retained Avanza to develop a marketing brochure
that effectively made the TruePresence business case to potential
franchisees, helping to lay the groundwork for a national franchise
network.
Sample content:
“TruePresence Franchise Opportunities.”
“What if. . .
- You could build Fortune 500 web sites, at a small-business cost?
- You
could empower clients to update their own sites, at no extra expense?
- You
could leverage the true power of the web, driving client sales
and profits?
- Your hard work today created financial value tomorrow?
- Your web
technology partner had a national presence and track record of
innovation?
Then you’d be a TruePresence franchisee. Interested? Read
on to learn more about a new franchise opportunity that is reshaping
the web services business.”
TruePresence collateral brochure
[PDF]
Extra Innings Baseball and Softball Training web content
 Joe Luis and Rob Nash, former pro ballplayers, founded Extra Innings
in 1996 to keep their hands in the game. Designed to provide specialized
training and equipment to baseball and softball players of all ages,
their company was a hit with customers. After several strong growth
years, they decided to expand their business nationally through franchising,
hiring International Expansion Consultants for management advice
and Avanza’s Harry Lew for marketing content.
Sample content:
“Our Game”
“Baseball is America’s favorite pastime. It is not
just a game, however. It is a passion for millions of Americans,
whether they are players, coaches, or fans. But passion for the game
and the ability to play it well are two different animals. The difference
is training. Players not only need to see correct skill models, they
need ample opportunities to acquire skills through intense and focused
practice. Providing these opportunities is what Extra Innings is
all about.
“Baseball is America’s game. Helping players improve their
skills is our game. Want to join our roster?”
Go to Extra
Innings website.
Wes’ Rib House marketing collateral kit
Wes’ Rib House of Providence, Rhode Island, serves what is
arguably the best Missouri-style ribs in New England. When its franchising
consultant asked us to develop marketing content to support Wes’ evolution
into a franchise company, we readily accepted, with the hope of sampling
some great BBQ. Well, we never tried their food. But we did have
a lot of fun writing their content.
Sample
content:
“Put Some South in Your Mouth”
 “Running a restaurant can be tremendously challenging. Start
with a complicated menu, which leads to many ingredients and food
storage requirements. Now throw in a bewildering array of preparation
methods. Then factor in the length of time it takes to explain the
menu to customers and then to actually cook the food. What have you
got? A recipe for failure.
“As a Wes’ franchisee, you can forget complexity. Everything
is simple to understand and to execute. The menu is streamlined.
There are a limited number of choices and food ingredients. Our meats
are all basically prepped the same way. We only have two basic barbecue
sauces to deal with: hot or mild. And everything is cooked
the same way—over an open wood-burning pit that literally mesmerizes
people who stare at it too long.
“But there is one thing about a Wes’ franchise that
isn’t simple—our barbecue sauces. They are complex, rich,
tangy, flavorful, and full of life. They have wowed and wooed Rhode
Island’s old and young for over 20 years. They are, to be frank,
great—and
their recipe is highly guarded. As a Wes’ franchise, you will
use this sauce to build your business, and your customers will love
you for it. A sauce that has put some South in the mouths of thousands
will also put some profit on your income statement.”
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