Portfolio By
IndustryHealthcare
Managed Care Insurer Sales Training Guide
A New York health insurer was concerned about increasing the effectiveness
of its salesforce. It retained Training Implementation Services,
a Connecticut consulting firm, who in turn hired Harry Lew to quarterback
the project and oversee the development of an Accelerated Learning
Guide.
Sample content:
“Selling in the New Healthcare Environment”
“The new healthcare environment poses challenges to anyone
who sells and services health insurance. New technology, rising costs,
government mandates, and other issues have forced employers to find
new ways to finance quality healthcare for their employees, while
managing costs.
“To this end, they also have higher expectations of you,
the Health Benefit Consultant or Account Manager. Not only do they
want you to continue doing what you normally do, they want you to
go ‘above and beyond’ by advising them on how to meet
their benefit objectives, while controlling expenses. Becoming more
familiar with the healthcare marketplace—both local and national—is
the first step in operating effectively in this new environment.”
Drug Assist Licensing marketing collateral
 Drug Assist Licensing provides innovative medication management
solutions to community health and social services agencies through
a licensee network. It hired Avanza Communications to develop trade
advertising and several collateral brochures for recruiting new licensees.
Sample content:
“A Growth Prescription for Independent
Pharmacies”
“In the age of big chains, independent
pharmacies must compete effectively—or die. Many pharmacists
add scale to their business, building or buying stores in order to
compete. But this comes at a cost: added complexity, more management
problems, higher costs, and less time to do what you really love: being
a pharmacist. There’s a better way to grow: Drug Assist
Licensing.”
Drug Assist Licensing
brochure [PDF]
Major managed care insurer, corporate newsletter article
The client relied on professional nurses to run many facets of
its business. It hired us to develop profiles of successful company
nurses for its internal publication.
Sample content:
“Our Nurses Give New Meaning
to Old Traditions”
“June Morris, a health promotion product manager, can’t
get enough of nursing. During the day, she helps the field sell and
deliver health promotion services to clients. That involves screening
vendors with services of interest, helping salespeople prepare proposals,
and staying on top of the company’s various health promotion
products.
“But her day isn’t done
when she leaves the office. That’s because she has not one,
but two part-time nursing jobs awaiting her. During the week, she
provides nursing services at the Policy Administration Building in
the center city. On weekends, she’s
a day and evening supervisor at a nursing home. ‘I get it all
done,’ says June, ‘but don’t ask me how.’ ”
|
