Portfolio By
IndustryManagement
Consulting/Professional Services
Business Success Tools. LLC, web content
Business Success Tools, LLC retained Avanza Communications to develop
content for its second-generation web site. The result: an information-rich
site that makes a strong connection between customer needs and firm
capabilities.
Sample content:
“The Vicious
Cycle of Doing”
“In business today, leaders, managers, and front line people
are caught in a vicious cycle of doing with precious little learning
from their doing. Unfortunately, this leads to performing the same
activities again and again, regardless of whether they are effective
or even consistent with tomorrow’s challenges. What’s
wrong with this picture? It doesn’t include two key aspects
of effective learning: reflective observation and experimenting with
new goals and activities.
“Coaching is designed to provide these
two missing pieces. Coaches provide a safe harbor for reflecting
on past decisions and extracting the lessons learned from them. It
also provides encouragement for establishing non-traditional goals
and for experimenting with new activities and skills in an environment
of safety and acceptance.
“By encouraging doing and learning
along with reflection and experimentation, coaches help their clients
unleash extraordinary performance improvements and increased satisfaction.”
Go to BusinessSuccessTools.biz
International Expansion Consultants web site content
International Expansion Consultants is a management advisory firm
that helps companies expand distribution through franchising, licensing,
and other methods. Because becoming a franchisor is so complex, the
company wanted a web site that would enlighten prospects about the
franchising process, attract qualified prospects, and screen out inappropriate
franchise candidates. They hired Avanza to organize and write their
first-generation site, with a strong focus on prospect and client
education.
Sample content:
“Growth Advisors to Companies
with Dreams”
“You know what it takes to run a successful business. But
what do you do for an encore? Do you add corporate locations? Franchise
your company? License your business concept? Or do you consider forming
a distributorship?
“If you're committed to growing your business, but don't
know the best approach, it's time to speak with International Expansion
Consultants (IEC), growth advisors to companies with dreams.
“Since 1993, we have been helping clients large and small
envision their growth potential, plan their growth strategies, and
achieve their profit objectives. Devising highly effective franchising
and licensing systems is our specialty. And our passion is helping
clients achieve profitable, sustainable growth.
“Interested in expanding your scope of distribution or creating
more effective operational systems? Then we encourage you to explore
our site.”
Go to ExpansionExperts.com
Connecticut-based insurance and financial planning firm, newsletter
content
This highly successful financial firm serves family business owners
almost exclusively. Although they had great visibility through a
series of public seminars, they had no method to build and maintain
their client relationships. The firm commissioned Avanza to develop
and publish a quarterly client newsletter and to create a more effective
capability brochure.
Sample content:
“The Killer Disease and the Cure.”
“There’s a killer disease stalking family businesses.
Once it takes hold in a firm, it clouds the owner’s judgment
and saps the company’s financial strength. It paralyzes decision-making
at critical periods in the firm’s growth. And worst of all,
it can threaten a company’s ownership succession. The disease?
Lack of objectivity.”
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