Portfolio By
FunctionCorporate
Communications
Corporate communications deals with building an engaged workforce
and creating and managing a firm’s external reputation. But
as with marketing communications, the quality of content is crucial.
When you retain Avanza Communications, you can be certain our content
will focus on your intended audiences and deliver high-quality messaging.
Major New England insurer, corporate magazine article
The client prided itself on the quality of its claim services.
It wished to profile this excellence in its corporate publication,
distributed to the media, insurance agencies, and employees.
Sample content:
“Weathering the Storm Depends
on Planning.”
“Jack Brody, catastrophe coordinator, knows his hurricanes.
In his 24-year career in claims, he’s worked on Hurricanes
Beulah, Celia, Eloise, Frederick, Alicia, and Hugo, not to mention
four hailstorms. Though his experience is extensive, his advice is
short and sweet: ‘plan today for the catastrophe of tomorrow.’
“‘It all starts with planning,’ says Brody. ‘Businesses
should picture themselves without electricity for several days and
with hundreds, if not thousands, of their customers needing service.
By anticipating their needs, they’ll be better equipped to
handle the chaos that follows disasters.’ ”
Major managed care insurer, corporate newsletter article
The client relied on professional nurses to run many facets of
its business. It hired us to develop profiles of successful company
nurses for its internal publication.
Sample content:
“Our Nurses Give New Meaning
to Old Traditions”
“June Morris, a health promotion product manager, can’t
get enough of nursing. During the day, she helps the field sell and
deliver health promotion services to clients. That involves screening
vendors with services of interest, helping salespeople prepare proposals,
and staying on top of the company’s various health promotion
products.
“But her day isn’t done when she leaves the office.
That’s because she has not one, but two part-time nursing jobs
awaiting her. During the week, she provides nursing services at the
Policy Administration Building in the center city. On weekends, she’s
a day and evening supervisor at a nursing home. ‘I get it all
done,’ says June, ‘but don’t ask me how.’ ”
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